How to Make an App Viral?

Everything is on apps now. Almost every business is becoming dependent on the app. Apps have become an integral part of every business. This is mainly because, with the help of apps, a business can reach people easily. Every day, we are witnessing lot many apps coming in the app stores, but the main question here is how to make the app viral.

Every business owner wants their app to be popular, but in this competitive world making an app viral is not that easy. Also, there are some misconceptions that if the app is exposed on some social media platform, they get viral. But, in fact, it is not so. Before we step into the various strategies for making the app viral, let us understand what is meant by making an app viral.

Meaning of Making App Viral

When any user finds your app interesting, they will download it from the app stores. If the user is impressed by the content of the app and finds it really useful, then they share the app with their friends and family. In this way, the app gets widespread among people. This is nothing but making the app viral. After growth is built, users themselves will handle app promotions which are referred to as network effect.

 Various Effective Strategies for Making the app viral

       Social Media

Social media platforms provide the best platform to expose your app. This is because, owing to the high demand for social media platforms, a lot many people are using some of the other social media platforms. So, the app owner can make use of such an amazing platform for exposing the app. This will increase awareness about the app so that it can reach a huge number of people.

         Reviews

Always ask for reviews from the users. Reviews will provide you with the information of how the user is feeling about the app, which in turn helps in building a brand. Reviews can be either positive or negative. For making an app success, it is important to get positive reviews.

How to get positive reviews

Using the following ways, the chances of getting positive reviews would be high-

•  Ask for Feedback: always include a feature in the app which allows the users to share their feedback.
• Never force to give a review: giving review should only be an option and never make it mandatory to give a review, this may leave a negative impact on the app.
• Survey:  instead of just asking for giving stars on a scale of 5, ask the user to simple questions like ‘ are you enjoying the app?’ and such.
•  Back Linking: this will help the user visit the app easily without the need to install it.
•  Referrals: when the app is being referred by some friend or a family member, people tend to use it more. So, provide an option in the app for sharing the app via Whatsapp, SMS or Facebook by creating a link. Also, make some offers for sharing that particular link with others.
• Gaming Section: This is an interesting and attractive feature of the app. With the help of this section, users do not feel bored with using the app.
• The Hooked Model:  Hooked models serve very useful. The hooked model has four components which are Trigger, Action, Variable rewards, Investments and can be explained as follows-

• Triggering, the combination of External and internal triggers. It will direct the user’s action via emails, tweets, etc.
• Action, as per the reward anticipation, the behaviour is delivered like scrolling, searching
• Variable rewards, based on variable ratio schedules, the user will receive the rewards
• Investments, the value of the app rise and the process gets completed.

Examples, inviting friends to the app, creating a profile, etc.

Push Notifications: There are various advantages of using push notifications like enhancing the user engagement, keep the user aware of various updates, etc. but, care should be taken that these push notifications do not annoy the user. Proper timing should be maintained for push notifications and it involves welcome notifications, behavioural, zombie.

Remarkable Product: The product or the services which you offer to the user should be remarkable. This is what makes the brand name and fame.

Qualities of a Viral app: Having advanced key features, Proper functionalities, never overload with information, Continued testing process.

Conclusion: If you want your mobile app development to be effective, then take care of the above-mentioned points.  Various mobile app store optimization is possible with the help of Angular JS. For knowing more about, mobile app marketing reaches us at fugenx.com which has a team of Mobile App Development in India.